Business practice https://business-spirit.news/ en Prosocial disruption delivered by a distillery in Dublin https://business-spirit.news/news/prosocial-disruption-delivered-by-a-distillery-in-dublin <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Prosocial disruption delivered by a distillery in Dublin</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/prosocial-disruption-delivered-by-a-distillery-in-dublin" data-a2a-title="Prosocial disruption delivered by a distillery in Dublin"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/sustainable-business" hreflang="en">Sustainable Business</a></div> <div class="field--item"><a href="/tag/social-innovation" hreflang="en">Social Innovation</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Prosocial disruption delivered by a distillery in Dublin" title="Prosocial disruption delivered by a distillery in Dublin" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/1024.jpg?itok=-uOowJAW" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Dublin-based company is changing industry practices by designing its spirits through the lenses of science, community and nature.</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3034 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3035 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Viki Baird, Co-Founder of the <a href="https://stillgardendistillery.com/" target="_blank">Stillgarden Distillery</a>, explains their pro-social approach to building and running their business.</p> <p>She says, “We try to promote social activity but in a different way. For example, we transformed an area of wasteland which was near the distillery. It was full of all sorts of junk, and we turned it into a botanical garden and recruited several <strong>‘Social Botanists</strong>’ throughout the first Covid lockdown. We gave people growing kits, which they took away and grew the botanicals at home.”</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--3038 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--3036 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1025.jpg" width="789" height="1030" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">The Social Botanist project was launched by Stillgarden Distillery in Dublin. Image: Stillgarden Distillery</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3037 paragraph--width--full" style=""> <div class="paragraph__column"> <p>When the plants had outgrown the boxes, everyone returned and together with the organisers, they planted them in the botanical garden.</p> <p>After harvesting those botanicals, they collaborated with the botanists to create what they call a ‘Social Gin’.</p> <p>The distillery gave the botanists three different flavours to choose from, all made with the plants they had grown at home. In this way, local people are playing an essential part in creating this community-based drink.</p> <blockquote> <p>The company is on a mission to bring our spirit of prosocial disruption to the world through science, community and nature.</p> </blockquote> <p>Viki explains further: “The science component refers to the fact we have a lab here and lots of excellent equipment like an ultra-sonic ager, and stuff like that which allows us to create different and innovative products.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3039 paragraph--width--full" style=""> <div class="paragraph__column"> <p>About the nature side of things, one of our main community projects is the Social Botanist Project, which takes place weekly, so we get new people signing up. We also do on-site garden tours where people can come along for 10 euro, and for that price, they get to look at the garden and enjoy a free drink on our terrace.”</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-3045"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3044 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Viki details how the <a href="https://stillgarden21.wpengine.com/community-projects" target="_blank">Social Botanist Project</a> works:</p> <p>“We have hydroponic boxes, and we plant them up for people to take away. There are about eight different botanicals and a special light in each one which helps them grow quicker. It is vital that they grow quickly to enable people working on the same projects to keep up and meet up.</p> <p>While driving through this area, you can spot some of these boxes on people’s windowsills.</p> <p>For us, it means people are getting involved and also inspires us to look for other areas of wasteland where we can plant botanicals and engage more social botanists.”</p> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--3043 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3041 paragraph--width--full" style=""> <div class="paragraph__column"> <blockquote> <p>“We try to reuse as much as possible and use this mindset in every aspect of our business.</p> </blockquote> <p>This includes the packaging we get in, which we reuse where possible in our delivery system. Also, when we make our espresso martini, we take used coffee grains from local coffee shops and reuse those to create this specific drink.</p> <p>Some of our other gins utilise many healthy materials, which we dry after making our gin and use in tea bags. If there is something we can’t reuse from our ingredients, we give it to local farmers for chicken feed.”</p> <p>They also run a return your bottle scheme where they give people a discount if they return their bottle and their stopper, andreuse these items rather than put them into the bottle bank.</p> <p>Viki shares why they have taken this unique approach:</p> <p>“Because we are called Stillgarden, we always wanted to have a garden on our premises.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--3042 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/1026.jpg" width="395" height="592" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Viki Baird, Co-Founder of the Stillgarden Distillery</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3046 paragraph--width--full" style=""> <div class="paragraph__column"> <p>During the first Covid lockdown, people came to us, just chatting with us, saying they were bored and looking for something to do during the downtime.”</p> <p>Since they have reopened, there is a great variety of outdoor and indoor experiences that they can offer to visitors, including garden tours and gin tasting.</p> <p>Eventually, these projects inspired them to do their community-based projects, and the reaction to their efforts was overwhelmingly positive, getting great support from their customers and the local community.</p> <p> </p> <p class="text-align-right"><span style="font-size:10px">Headline image: Geraud Pfeiffer, Pexels</span></p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--3048 paragraph--width--full" style=""> <div class="paragraph__column"> <hr /> <p>This content is a piece of an article originally published in the <a href="https://business-spirit.news/shop/make-change-happen-winter-2021-22" target="_blank">"Make change happen</a>" issue of <a href="https://business-spirit.news/profit-with-purpose-magazine" target="_blank">Profit with Purpose Magazine</a>.</p> <p>The <a href="https://business-spirit.news/shop/city-next-summer-2022" target="_blank">Summer 2022 edition</a> of the magazine is focusing on making cities sustainable and inclusive, and is available <a href="https://business-spirit.news/shop/city-next-summer-2022" target="_blank">here &gt;&gt;&gt;</a></p> </div> </div> <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2022. June</div> Tue, 21 Jun 2022 12:32:14 +0000 Bronagh Loughlin 233 at https://business-spirit.news Activist Irish business challenges polluting toy industry practices https://business-spirit.news/news/activist-irish-business-challenges-polluting-toy-industry-practices <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Activist Irish business challenges polluting toy industry practices</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/activist-irish-business-challenges-polluting-toy-industry-practices" data-a2a-title="Activist Irish business challenges polluting toy industry practices"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" 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class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business" hreflang="en">Business</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/plastic-pollution" hreflang="en">Plastic Pollution</a></div> <div class="field--item"><a href="/tag/sustainability" hreflang="en">Sustainability</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> <div class="field--item"><a href="/topic/plastic-pollution" hreflang="en">Plastic pollution</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Activist Irish business challenges polluting toy industry practices" title="Activist Irish business challenges polluting toy industry practices" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/632.jpeg?itok=BFEVm-A3" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Fighting plastic pollution and the negative environmental impact of the toy industry is helping a small Irish company succeed.</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2068 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2069 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Sharon Keilthy found shopping for her daughter frustrating because most toys were made of and wrapped in plastic.</p> <p>After discovering that there are minimal options out there to find eco-friendly alternatives, she decided to start her own company that focuses on retailing and distributing the earth-kindest toys across Ireland &amp; the UK.</p> <p>Sharon’s vision is to build an activist business, which challenges polluting toy industry practices while educates retailers and parents about the environmental impact of toys.</p> <p class="font-xs-text-center"><em>Interview with Irish entrepreneur, Sharon Keilthy, founder of <a href="https://jiminy.ie/" target="_blank">Jiminy Eco Toys</a></em></p> <hr /> <p>"Ever since having my daughter, I become more conscious of our environment, and as a parent, I was incredibly sick of the plastic-wrapped in plastic.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--2072 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2071 paragraph--width--full" style=""> <div class="paragraph__column"> <p>I went into toy stores one after the other, hoping to find something locally-made and plastic-free, and came out with a heavy heart and empty hands.</p> <p>I just couldn't buy it anymore.</p> <blockquote> <p>How can we expect people to choose a sustainable toy if they can't find one?</p> </blockquote> <p>I decided to do my bit by making eco toys more available by retailing and wholesaling them across the UK and Ireland.</p> <p>So, I created <a href="https://jiminy.ie/" target="_blank">Jiminy Eco Toys</a> in 2018, naming my business after Pinocchio’s conscience, Jiminy Cricket.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--2070 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/633.jpeg" width="1414" height="1414" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Sharon Keilthy , founder of Jiminy Eco Toys</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2073 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Facing reality</p> <p>When I went to my first toy trade fair in Spring 2019 - Toy Fair in London - it was a sea of ‘made-in-China plastic.</p> <p>With a big smile on my face, I asked each of the 220 exhibitors what they had that was plastic-free. 200 of them thought and said, "Nothing," with a chuckle and a shrug15 had hand-made wooden toys shipped 22,000km from Sri Lanka, Thailand.</p> <p>Only 5 had anything at all that was made in Europe and plastic-free.</p> <p>The daily newspaper covering the toy trade show had headlines like, "Plastic fantastic", and there was no narrative at all about sustainability.</p> <p>I was really shocked.</p> <p>A year later, when we exhibited there, we were the only eco-specialist exhibitor.</p> <p>I went around asking my question again, but most exhibitors were still not thinking about sustainability at all.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2074 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Playing with plastic</p> <p>Sustainability is far from being implemented in this industry since 90% of the toys are made from plastic and about 80% of them are made in China, creating a massive carbon footprint besides emissions from production.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-2076"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2075 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The toy industry is huge and won’t change overnight.</p> <p>Still, we need to shine a light on practices that are not sustainable and threaten our future.</p> <blockquote> <p>After all, you are buying toys for the next generation while jeopardising their future by doing so, which is not what people who love their kids would do intentionally.</p> </blockquote> <p>We need more education, awareness and action to make this shift happen.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2077 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The global toy industry's top 4 producers and top 4 polluters are Hasbro, Mattel, LEGO, and MGA (who make Bratz and LOL).</p> <p>LEGO is the only one with an announced vision to switch to plant-based plastic instead of petroleum-based. They're talking about 2030, and as of now, only 2% of their bricks have transitioned.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--2080 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2078 paragraph--width--full" style=""> <div class="paragraph__column"> <p>I wish their plan were faster, but at least they have one.</p> <p>The others have some vague lines about offsetting, claiming that "we'll switch to biodegradable wrappers", removing some plastic from packaging, a few token recycled plastic products - but I couldn’t find their vision for their own sustainable future.</p> <p>My sense is that the toy industry has been late to wake up.</p> <p>Although most people still want cheap plastic, there is a growing percentage of people who want to choose more sustainable options.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--2079 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/634.jpg" width="840" height="560" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Producing and delivering plastic toys creates massive carbon footprint; Image: Pexels</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--2081 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Running an activist business</p> <p>I think an activist business is a great way to use your skills to change the world for the better.</p> <p>Although it has its challenges, like every other business, as an entrepreneur, I find that managing time is one the most complicated part of keeping a business running that relies on me.</p> <p>After successfully kicking off, I realised that I need to bring people on board who could help me grow my business and our impact.</p> <p>Currently, I’m looking for board members who have the wisdom and will to turn the tide on plastic in the toy industry while making it work as an enterprise.</p> <p>I run an activist business to offer better alternatives and encourage parents and suppliers to choose sustainably and become more conscious about the consequences of their choices.</p> <blockquote> <p>My vision is not to build an empire but to solve a problem with a business solution.</p> </blockquote> <p>On the other hand, the reward is when you have moments to experience the willingness to take the extra effort to change.</p> <p>The other week we received a handwritten envelope and note in the post. Inside was a clipping from a newspaper of an article about our plantable experience gift cards.</p> <p>The message said "4 cards please" with an address and a €20 note to cover the cost.</p> <p>It was a lovely flashback to simpler times, and we very joyfully fulfilled that order."</p> <p> </p> <p class="text-align-right"><span style="font-size:10px">Headline image: <a href="https://www.pexels.com/" target="_blank">Pexels</a></span></p> </div> </div> <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2021. May</div> Fri, 28 May 2021 11:29:20 +0000 Anonymous 151 at https://business-spirit.news Irish entrepreneur disrupting the market with a simple circular idea https://business-spirit.news/news/irish-entrepreneur-disrupting-the-market-with-a-simple-circular-idea <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Irish entrepreneur disrupting the market with a simple circular idea</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/irish-entrepreneur-disrupting-the-market-with-a-simple-circular-idea" data-a2a-title="Irish entrepreneur disrupting the market with a simple circular idea"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/circular-economy" hreflang="en">Circular Economy</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/ireland" hreflang="en">Ireland</a></div> <div class="field--item"><a href="/tag/smes" hreflang="en">SMEs</a></div> <div class="field--item"><a href="/tag/sustainable-fashion" hreflang="en">Sustainable fashion</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/circular-economy" hreflang="en">Circular Economy</a></div> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Circular Economy" title="Circular Economy" class="img-responsive" src="/files/bsp-images/icons/54.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Irish entrepreneur disrupting the market with a simple circular idea" title="Irish entrepreneur disrupting the market with a simple circular idea" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/578.jpg?itok=4NQcOrF5" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">A small business seamlessly translating the circular economy model into a gap-filling solution.</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1835 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1836 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The early successes of the premium second-hand baby goods marketplace, <a href="https://kindora.shop/" target="_blank">Kindora</a>, suggest a significant market opportunity for businesses to offer cost-efficient and eco-conscious solutions.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1839 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1838 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This up-and-coming business has launched in Ireland, seamlessly translating the circular economy model into a simple, yet, gap-filling business solution.</p> <p>Kindora is on a mission to help parents in Europe access the best products with a less negative impact on the environment or crippling families financially.</p> <p>Co-Founder Sarah Ouellette shares some insights about their initial idea of disrupting the baby goods market:</p> <p>“European parents are looking for sustainability paired with affordability.</p> <p>As I looked around our home, I saw that our child – not even a year old – was already leaving a trail of lovely, barely-used things.</p> <p>I searched for a marketplace where these top quality items could be bought, sold or even rented. When I didn’t find one, I decided I’d try to create one.”</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1837 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/579.jpg" width="484" height="646" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Sarah Ouellette, Kindora Co-Founder, Image: Kindora</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1842 paragraph--width--full" style=""> <div class="paragraph__column"> <p>In early development, Kindora conducted a survey of 100+ first time parents and parents-to-be in Ireland.</p> <blockquote> <p>71% said that positive impact on the environment would motivate them to buy second-hand items, and only 28% indicated cost savings as a factor.</p> </blockquote> <p>An interesting fact that an average new pram requires 16 different materials and is equivalent to making over a thousand disposable coffee cups as 33% of pram components are made of plastic.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1841"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1840 paragraph--width--full" style=""> <div class="paragraph__column"> <p>However, Sarah realised early on that primary drawback for consumers when it comes to second-hand items is cleanliness, safety and quality control, which is why many businesses fear adopting a resale model.</p> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1845 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1843 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“We only deal in premium, trusted brands, and in items that are suitable for reuse.</p> <p>We screen and clean every item before we send it off to its new home.</p> <p>We check it, take it apart, give it a hospital-grade cleaning, and reassemble it.</p> <p>As parents, we knew that’s what it would take to give us peace of mind,” says Sarah about their process of handling second-hand items.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1844 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/580.jpg" width="800" height="600" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Analysing products best resale value and lifespan help parents to buy better and buy less. Image: Kindora</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1846 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Besides addressing these concerns they set out to analyse what products have the best resale value, the longest lifespan to help parents buy better and buy less, essentially to do the right thing, the easy thing.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1847 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Adopting the circular economy approach could be an exciting market opportunity for startups and SMEs, given the forecasted market growth and consumer behaviours changes.</p> <p>Second-hand fashion is expected to gain huge popularity in the coming years as more and more consumers realise the importance of sustainability.</p> <p>A <a href="https://www.thredup.com/resale/" target="_blank">2020 report by ThredUp</a> found that the second-hand market is set to hit $64 billion within the next five years, and leading this growth is the resale sector.</p> <p>Beyond the environmental benefits of adopting a circular economy approach, there are many other benefits for a business.</p> <p>For one thing, the increasing scarcity of non-renewable resources, ie. Fossil fuels, minerals and metals result in higher resource prices and price volatility.</p> <blockquote> <p>By adopting a circular economy model, businesses can lower the number of materials they need while still meeting their customers’ needs.</p> </blockquote> <p>Another way the circular economy benefits business is by ultimately giving you a green image and better positioning of your brand.</p> <p>Consumers are becoming increasingly aware of the environmental impact of the products they purchase. As a result, they are aligning their purchasing decisions with their sustainability values.</p> <p>Thinking circular in a business is like looking through a new lens at its operations and revenue model.</p> <p>This could provide new insights and therefore, stimulate innovation while also offering an opportunity for growth by exploring new niches, which are ideal for startups and SMEs.</p> <p> </p> </div> </div> <div>Footer</div> Circular Economy business case <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2021. February</div> Wed, 17 Feb 2021 18:42:52 +0000 Bronagh Loughlin 131 at https://business-spirit.news Opportunities in creating a new business as usual https://business-spirit.news/news/opportunities-in-creating-a-new-business-as-usual <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Opportunities in creating a new business as usual</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/opportunities-in-creating-a-new-business-as-usual" data-a2a-title="Opportunities in creating a new business as usual"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business" hreflang="en">Business</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/circular-economy" hreflang="en">Circular Economy</a></div> <div class="field--item"><a href="/tag/climate-change" hreflang="en">Climate Change</a></div> <div class="field--item"><a href="/tag/collaboration" hreflang="en">Collaboration</a></div> <div class="field--item"><a href="/tag/experts" hreflang="en">Experts</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/business" hreflang="en">Business</a></div> <div class="field--item"><a href="/topic/circular-economy" hreflang="en">Circular Economy</a></div> <div class="field--item"><a href="/topic/collaboration" hreflang="en">Collaboration</a></div> <div class="field--item"><a href="/topic/innovation" hreflang="en">Innovation</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Circular Economy" title="Circular Economy" class="img-responsive" src="/files/bsp-images/icons/54.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Collaboration" title="Collaboration" class="img-responsive" src="/files/bsp-images/icons/53.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Opportunities in creating a new business as usual" title="Opportunities in creating a new business as usual" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/541.jpg?itok=6Et1uLGI" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">How best can we use the power of innovation and collaboration to create a better economy?</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1675 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1676 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The following is a summary of the ‘Creating A New Business As Usual’ panel discussion from the <a href="https://responsibleinnovation-summit.com/" target="_blank">Responsible Innovation Summit</a> 2020.</p> <p>Experts on the panel discussed how best can we use the power of innovation and collaboration to create a better economy that works for business, people and the planet. The session was moderated by Mary Mac Sweeney, Deputy Head of Enterprise and Economic Development at <a href="https://www.dublincity.ie/business" target="_blank">Dublin City Council</a>.</p> <hr /> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1679 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1677 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Mac Sweeney opened the discussion by asking Agnieszka Sznyk PhD, President of the Board, <a href="https://www.innowo.org/en" target="_blank">Institute of Innovation and Responsible Development</a> (INNOWO) in Poland, about the advantages of a circular economy.</p> <p>“Circular economy is the future, it's knocking on our doors. It’s a ‘must have’ for businesses because resources are scarce, and we have to think about how we can lead our businesses in a smarter way.</p> <p>One of the biggest advantages of this concept is that it allows small and medium enterprises to be more competitive with the big corporations,” Sznyk explains.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1678 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/544.jpg" width="662" height="559" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Agnieszka Sznyk PhD, President of the Board, Institute of Innovation and Responsible Development in Poland</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1680 paragraph--width--full" style=""> <div class="paragraph__column"> <p>She used the company <a href="https://mudjeans.eu/" target="_blank">MUD Jeans</a> in Holland as an example of how a smaller innovative company can lead the way by becoming sustainable using Circular Economy principles.</p> <p>Back in 2013, Mud Jeans launched an initiative where customers could lease a pair of jeans for a year and then either swap or keep the jeans. Just recently, Levis have started a similar concept in partnership with Ganni.</p> <p>Sznyk believes that this circular approach in business is not only good for the environment but can also be economically profitable.</p> <p>One of the challenges that smaller businesses and organisations face is measuring their impact.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1683 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1681 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/545.jpg" width="544" height="537" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Dr. Diarmuid Torney, Associate Professor, School of Law and Government at Dublin City University (DCU)</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1682 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Dr. Diarmuid Torney, Associate Professor, School of Law and Government at <a href="https://www.dcu.ie/" target="_blank">Dublin City University</a> (DCU), shared his experiences about the university’s participation in a voluntary disclosure process.</p> <p>According to Torney, last year Dublin City University (DCU) was the first university in the world to voluntarily disclose their emissions under their Carbon Disclosure Project (CDP) framework.</p> <p>“It’s quite a challenging task to gather that data. The fascinating thing from the data complied was that only a quarter of DCU’s emissions come from energy,” Torney explained.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1684 paragraph--width--full" style=""> <div class="paragraph__column"> <p>He went on to say that the remaining emissions came from construction and transport (commuting and procurement) and though it’s difficult to measure these aspects, they are a huge contributory factor.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1691 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1689 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Mac Sweeney asked Neven Marinovic, President of<a href="https://euclidnetwork.eu/" target="_blank"> Euclid, The European Network for Social Enterprises and Impact-Driven Leaders</a>, if the social enterprises that he works with focus mainly on their climate impact or their social mission?</p> <p>Marinovic explained that a holistic approach is encouraged, where either of these approaches can be a force for good, by supporting and having a positive impact on all the challenges we are facing, be it environmental, energy, health or social.</p> <p>He believes adopting a common sense approach to sustainability in business will appeal to leaders, who may be wary of what they think as ‘new’ ideas.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1690 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/547.jpg" width="361" height="435" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Neven Marinovic, President of Euclid, The European Network for Social Enterprises and Impact-Driven Leaders</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1693"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1692 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“It would be essential for all of us to find a common denominator in how we measure impact because I think a lot of problems come from the fact that people outside of our bubble cannot actually understand what we are talking about and what is behind it,” Marinovic explains.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1694 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Overcoming barriers to new ways of thinking is work that Josephine Nzerem is familiar with.</p> <p>As Regional Director of Ashoka Anglophone West Africa and Director at Venture and Talent,<a href="https://www.ashoka.org/en-gb" target="_blank"> Ashoka</a> Africa, Nzerem is used to challenging dated cultural beliefs to promote equality and innovative thinking.</p> <p>She believes that people represent the barriers, and you must look at why they see change as a problem. Once you understand that, then you can design a system that works for everyone.</p> <p>When you solve problems on a material level without dealing with the root problem, it will come back again, but once you identify the root cause, only then you can design a solution to tackle it.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1697 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1695 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/548.jpg" width="658" height="511" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Josephine Nzerem, Regional Director of Ashoka Anglophone West Africa </div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1696 paragraph--width--full" style=""> <div class="paragraph__column"> <blockquote> <p>“Another thing you have to do is to make your message as simple as possible. Because when people understand it, they will run with it.</p> <p>If it’s ambiguous and you are talking over their heads, they won’t be able to join you,” Nzerem explains.</p> </blockquote> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1698 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Co-creation and collaboration are also key, she believes, in spreading and ‘championing’ your message.</p> <p>Sznyk believes that persistence and bravery is required in leadership to change the ‘business as usual’ attitude.</p> <p>“If we see the target, if we see the goal, if we want to make a change, we have to be persistent, because it’s not an easy way to go and we will have a lot of barriers, a lot of obstacles. But if we don’t give up too easily, we will reach it finally.”</p> <p>According to Marinovic, the traditional style of leadership needs to be replaced by a new mindset.</p> <blockquote> <p>“We need systems where we can all co-create, strive and move forward. A part of that is education, a part is methodologies, and another part is promotion and advocacy,” he explains.</p> </blockquote> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1702 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1699 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“I think we are all on a learning journey.</p> <p>We constantly realise the challenges we face and no one organisation or sector is going to be able to manage this transition alone, so I think collaborative leadership is crucial.</p> <p>There is an important role for government in this.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1701"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1700 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Bottom-up initiatives from citizens, communities, or business aren’t, in my view, going to be sufficient.</p> <p>We need the government to set the rules of the game.</p> <p>And we need the government to provide direction, to specify that strategic intent,” adds Torney.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1703 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Governments can play a vital role in supporting the new business model in terms of policy and legislation, Torney believes.</p> <p>“Strategic direction. This is what governments, in respect of climate change, have been trying to do, in recent years by providing targets and frameworks for 2050 or sooner.</p> <p>But also in the medium term, which is the way of government in communicating to society and business that we are going to get serious about responding to climate change.</p> <p>It needs to be a combination of incentives and also regulation, and I don’t think voluntary frameworks are always sufficient, there is a role for the strong arm of the state to set the rules for reporting and operation.</p> <p>Public procurement is one (area) where the government can directly drive the market by setting high standards for that product that itself consumes,” explains Torney.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1705"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1704 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The new business model should be small, flexible and local with a change that is triggered, according to Sznyk.</p> <p>“We don’t have to think big and global, I think it’s not working anymore, I think we should focus more on what is around us, in the local societies, and this is where we should build our business,” she adds.</p> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1708 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1706 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/549.jpg" width="818" height="559" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Mary Mac Sweeney, Deputy Head of Enterprise and Economic Development at Dublin City Council</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1707 paragraph--width--full" style=""> <div class="paragraph__column"> <p>As the session drew to a close, Mac Sweeney spoke with Nzerem about the challenge of bringing a co-creation and collaboration mindset to commercial enterprises, where profit often dictates decisions.</p> <p>Nzerem believes that local entrepreneurs must have the freedom to show their business partners what local means to them and how it will work because they understand the local context.</p> <p>“It’s good to fail because when you fail, you see the way you are not supposed to do it.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1709 paragraph--width--full" style=""> <div class="paragraph__column"> <p>And when you launch your enterprise, fail fast and start all over again. Look at the systems around you that you have built, and ask ‘what do I need to leverage to make this work better?</p> <blockquote> <p>It’s time to create a mindset that will recognise and support local ideas and also encourage innovating on a small scale and building up."</p> </blockquote> <p>Closing remarks from Nzerem on how to inspire change and budding aspiring entrepreneurs to deliver these changes on the ground.</p> </div> </div> <div>Footer</div> Expert discussion <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2020. December</div> Tue, 15 Dec 2020 11:58:27 +0000 Sinead Connolly 122 at https://business-spirit.news Greenwashing or force for good? Redifining the role of marketing https://business-spirit.news/news/greenwashing-or-force-for-good-redifining-the-role-of-marketing <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Greenwashing or force for good? Redifining the role of marketing</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/greenwashing-or-force-for-good-redifining-the-role-of-marketing" data-a2a-title="Greenwashing or force for good? Redifining the role of marketing"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/marketing" hreflang="en">marketing</a></div> <div class="field--item"><a href="/tag/communication" hreflang="en">communication</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/greenwashing" hreflang="en">greenwashing</a></div> <div class="field--item"><a href="/tag/conference" hreflang="en">Conference</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/marketing" hreflang="en">Marketing</a></div> <div class="field--item"><a href="/topic/communication" hreflang="en">Communication</a></div> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Greenwashing or force for good? Redifining the role of marketing" title="Greenwashing or force for good? Redifining the role of marketing" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/511.jpg?itok=TQM6UWs2" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Communication strategies can drive positive change and business growth at the same time</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1540 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1541 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This article provides a summary of the ‘Marketing as a force for good without greenwashing’ panel discussion from the annual <a href="https://responsibleinnovation-summit.com/" target="_blank">Responsible Innovation Summit</a>, held on 20-21 October, 2020. The session focused on ways to make the most out of your communication strategy to drive positive change and business growth and how to create a mix of values, transparency and sales.</p> <hr /> <p class="font-greentitle">How Has the Pandemic Influenced Marketing Trends?</p> <p>The speakers were in agreement that the pandemic has influenced a number of marketing trends, and that will have a long-term impact on the industry.</p> <p>Rosemary Walsh, Marketing Manager for <a href="https://www.frankandhonest.ie/" target="_blank">Frank and Honest Gourmet Coffee Company</a>, says, “One observation is, I don’t think we’ve ever been bombarded by as much information as we are now and I think it’s more focused when you’re at home and online.</p> <p>Two things that I would highlight as a growing trend in marketing are <strong>authenticity </strong>and <strong>sustainability</strong>.</p> <p>I think these factors will be so important for everyone working in marketing.” Brand Manager for <a href="https://www.innocentdrinks.ie/" target="_blank">Innocent Drinks Ireland</a>, Laura O’Connell joins in, saying that, “Authenticity and the ability to cope with this situation goes beyond the usual thinking of creating good products; it’s about creating a good company which is walking the talk as well.</p> <blockquote> <p>This year has been scary and confusing. People are looking for meaning, honesty and in a way having a human connection, even when it comes to brands.”</p> </blockquote> <p>Eamonn Donlyn, CEO of <a href="https://darwingoliath.com/en/" target="_blank">Darwin and Goliath</a>, says, “I’d say the general feeling is that we’ve all looked inward. This entire situation has been global, so everybody has had to deal with the same types of emotions in some form or fashion, even though everyone’s experience is different.”</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1544 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1542 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/512.png" width="516" height="356" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Laura Costello, Senior Strategist, THINKHOUSE marketing agency</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1543 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“The pandemic is a looking glass into our humanity, it jolts us back to how we re-centre, what’s important to us and what’s important to a business but it has also given us a lot of hope and movement, and now we’ve seen how our system is not immovable and how change is not beyond us in any shape or form”. says Laura Costello, Senior Strategist at Purpose and Planet and <a href="https://www.thinkhousehq.com/" target="_blank">THINKHOUSE marketing agency</a>.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1548 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">How Can We Use Marketing as a Force for Good?</p> <p>Marketing can be used to achieve business goals only but also can be a powerful force to tackle social and environmental problems.</p> <p>Laura O’Connell explains that Innocent is what is known as a BCorp and how this way of doing business could be the new ‘business as usual’.</p> <p>Certified <a href="https://bcorporation.net/" target="_blank">B Corporations</a> are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1554"> <div class="paragraph__column"> <div class="callout-body"> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1553 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1551 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“In our board room at Innocent, we have two chairs, a green one and a blue one.</p> <p>One represents the environment, one represents the community.</p> <p>So, in every meeting, whether it's what are we going to order in for the office this week or if it’s a big marketing campaign, we consider those two people at the table.”</p> <p>Laura says, adding that this consideration goes all the way from governance to hiring, practices and sustainability in their supply chains.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1552 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/514.png" width="612" height="640" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Laura O’Connell - Brand Manager, Innocent Drinks Ireland</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1555 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“One of the benefits and attractions of greenwashing is it’s almost a necessary evil in some regards because it gets the message out there and now, we see metrics that this is working so if the authenticity piece is then married up with greenwashing, greenwashing goes away.” Eamonn Dowlyn shares his opinion.</p> <p>He feels it’s becoming a thing where consumers are not just buying the product itself but wanting to know who's behind the product, where it was produced, maybe not enough to the mass population yet but the trend is here. The actual risk to the business is doing nothing in this space.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1558 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1556 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/515.jpg" width="4390" height="6584" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Rosemary Walsh - Marketing Manager, Frank and Honest Gourmet Coffee Company</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1557 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Rosemary stresses that the role of marketing is to influence and drive awareness, and she believes that marketeers can be a force for good and that it is a really important responsibility to take on.</p> <p>She acknowledges that it is tempting to go down the road of encouraging unnecessary consumption but actually having a platform to educate and influence positively is an incredible opportunity for businesses.</p> <p>Laura Costello says, “What we’ve seen with COVID-19 is trends accelerating. We’ve seen purpose become more important and actually the business of sustainability expanding out.</p> <p>It’s not just about the environment anymore, it’s about social justice, and the intersectionality of a lot of different issues”.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1559 paragraph--width--full" style=""> <div class="paragraph__column"> <p>She feels marketing is a brilliant tool for change because all of the marketeer processes are wrapped up in how we create change,</p> <blockquote> <p>so it’s actually an inspiring time in terms of looking at marketing as a tool for turning the tide.</p> </blockquote> <p class="font-greentitle">Avoiding the Perception of Greenwashing</p> <p>Eamonn feels there’s a risk right now for every marketer to do brand strategy around sustainability unless it’s clear that’s what your brand values are 100%.</p> <p>He thinks for the companies that are nervous about that risk, and that they should stop trying to figure out the big brand strategy around sustainability.</p> <p>Narrowing the focus on specific products as opposed to big brand ideas could be more a more effective step forward.</p> <p>Rosemary Walsh says, “We’re all learning and it kind of goes with our name, but for me, my advice would be, to be honest. Most of us are on a journey.”</p> <blockquote> <p>"The first thing that comes to my mind is focusing on one offer, one product, one plan, one thing that you have in mind. It might just be as honest as saying we’re not where we want to be right now, but this is what we plan.</p> </blockquote> <p>We do this in Innocent, and we talk about our journey to sustainability, our strategy for the next few years. It doesn’t need to be this big massive, scary strategy.” Laura O’Connell adds.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1562 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1560"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/vm2GinJ_oDk?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1561 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“We wanted to be honest about our commitments to sustainability; how we source our coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife.</p> <p>Initially, we discussed sending a film crew to South America to create an ad campaign that highlighted these efforts, but that wouldn’t be a very sustainable way to talk about sustainability.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1563 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Instead, we took the decision to fake the footage, shooting in garden centres and paddling pools instead of flying to South America, highlighting its sustainability message with a sustainably shot ad campaign. The feedback has been fantastic.</p> <blockquote> <p>It communicates a serious message delivered with our trademark Frank and Honest humour.”</p> </blockquote> <p class="font-greentitle">Communications Strategy</p> <p>“I think there’s such value in creating a road map, you have your destination, and then the only thing I would add to that is to find your allies, build your crew and don’t feel like you have to do it alone.</p> <p>I have learned so much through partnering with activist groups and with different clients, learning from one another. How different people approached it and coming from the agency side, it’s beneficial I think for our clients to have someone whose got their ear to the ground.” says Costello regarding her experiences working at a marketing agency.</p> <p>In Laura O’Connell’s opinion,</p> <blockquote> <p>we need to focus on what you want out of a campaign and let’s face it, marketing people want to get sales out of campaigns. Still, they also wish to create connections and loyal customers but also to communicate a bit of their brand.”</p> </blockquote> <p>Rosemary Walsh says, “I think the number one biggest challenge in communicating our sustainability agenda and our brand strategy is around doing so in a way that will actually cut through with meaning to our consumers.”</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1566 paragraph--width--full paragraph--style--25-75"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1564 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/516.jpeg" width="550" height="627" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Eamonn Donlyn - CEO, Darwin and Goliath, Researcher at ADAPT Research Centre</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1565 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Eamonn thinks that there was always this massive gap between what we’re selling and who is selling it.</p> <p>He explains that in the end, you have to sell what you put on the market.</p> <p>People might mix in values and sustainability to some degree, but they want quality and price first. One way to bridge the gap is to engage at a different level than sales and use other elements, like storytelling which can be extremely effective in marketing.</p> <p>So, how do you get these elements in your offer?</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1568"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1567 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Laura Costello adds that creativity is such a powerful thing that could be added to the sustainability story and even marketing climate change in creative ways.</p> <p>One thing that comes to mind whenever you are planning a communications campaign is thinking, how does this work in the short-term but also how does this fit in with long-term strategies? How do we measure it as well?</p> <blockquote> <p>What does success will look like in terms of numbers and metrics?”</p> </blockquote> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1569 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Rosemary Walsh says, “I don’t really have a recipe as such, but for me, it’s more about sticking to your brand values and being very clear on what they are and what the brand stands for and indeed, what it doesn’t stand for.”</p> <p>“Firstly, don’t look at your offering, your business or your brand and think okay, now how do I somehow inject some sustainability in and greenwashing and all those lovely buzz words into my campaign, into my product.</p> <blockquote> <p>Go back to the DNA of who your business is and who your brand is and then make your consumers care about what you care about, and that’s where the marketing comes in.”</p> </blockquote> <p>Laura O’Connell shares her opinion.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1570 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Driving Changes in Communications</p> <p>Eamonn spoke about how he is working with e-commerce currently and talking to people about sustainability. His advice is not to be afraid to get your hands dirty. Learn about how the products are made and the story of the whole creation. These stories will help people to understand.</p> <p>Laura Costello was impatient for change to happen and decided to do a course, called Reclaiming Agency. It was about how marketers can rise and how people can change the world. This course changed her view, not just about her work but on how she was living her life.</p> <blockquote> <p>“My recipe would literally be people. You need to build up empathy in people. I think that means learning and building that awareness that this is not just something for the marketing manager to live every day, it’s for everyone.”</p> </blockquote> <p>Costello says about integrating values into branding.</p> <p>Marketing professionals are all experimenting and getting used to the idea of stepping into the territory of sustainability since we have no other option in order to keep creating value for the economy and society and to stay in business.</p> </div> </div> <div>Footer</div> Session - Responsible Innovation Summit <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2020. November</div> Thu, 05 Nov 2020 11:40:22 +0000 Bronagh Loughlin 116 at https://business-spirit.news Fixing nature could be the best strategy for business https://business-spirit.news/news/fixing-nature-could-be-the-best-strategy-for-business <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Fixing nature could be the best strategy for business</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/fixing-nature-could-be-the-best-strategy-for-business" data-a2a-title="Fixing nature could be the best strategy for business"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/biodiversity" hreflang="en">Biodiversity</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> <div class="field--item"><a href="/topic/profit-with-purpose" hreflang="en">Profit with Purpose</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Fixing nature could be the best strategy for business" title="Fixing nature could be the best strategy for business" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/491.jpg?itok=jNDzRe6W" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Why business leaders should be first in line to reverse biodiversity loss </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1465 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1466 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Nature underpins our wellbeing and prosperity by providing economic value and security, also increasing our resilience to climate change.</p> <p>The COVID-19 pandemic has brought numerous challenges for people and business, and it is becoming more prominent that we need to rethink our relationship with the natural environment. Despite witnessing progress in many areas, the natural world is suffering and rapidly getting worse.</p> <p>The <a href="https://www.cbd.int/gbo5" target="_blank">Global Biodiversity Outlook 5 (GBO-5)</a>, published by the United Nations (UN) <a href="https://www.cbd.int/" target="_blank">Convention on Biological Diversity (CBD)</a> provides an authoritative overview of the current state of nature.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1469 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1467 paragraph--width--full" style=""> <div class="paragraph__column"> <p>It is a final report card on progress against the 20 global biodiversity targets agreed in 2010 with a 2020 deadline and offers lessons learned and best practices for getting on track.</p> <p>Elizabeth Maruma Mrema, CBD Executive Secretary, says, “This flagship report underlines that humanity stands at a crossroads with regard to the legacy we wish to leave to future generations”.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1468"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/Oo5IkHBEJeM?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1470 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-subtitle">Depending on Nature</p> <p>Businesses rely on nature for resources such as fibre, food, minerals and building materials: ecosystem services such as pollination of crops, water filtration, waste decomposition, climate sequestration and climate regulation; and healthy and prosperous societies that give them customers and workforces.</p> <p>There are potential risks for businesses if they continue to allow the loss of biodiversity and natural habitats: increasing cost, operational risks, liability risks, supply chain continuity, predictability and resilience as well as regulatory, reputational, market and financial risks are just a few of the immediate impact that leaders need to consider.</p> <p>Those who recognise the importance of nature and act to protect it could greatly benefit from that: long-term viability of business models, cost savings, increases in operational efficiency, increased market potential, access to new markets, innovation, stable supply chains and better relationships with stakeholders and customers.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1472"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1471 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The UN warns that eight transformative changes are necessary to ensure both human wellbeing and protect natural habitats globally:</p> <p>land and forests transition, sustainable agriculture transition, sustainable food systems transition, the sustainable fisheries and oceans transition, the cities and infrastructure transition, the sustainable freshwater transition, the sustainable climate action transition and the biodiversity-inclusive One Health transition.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1487 paragraph--width--full" style=""> <div class="paragraph__column"> <p>At the 75th session of the United Nations General Assembly record number of countries - nearly 150 countries and 72 Heads of State and Government - addressed the first-ever Summit held on biodiversity to build political momentum towards the next meeting of the conference of parties for the Convention on Biodiversity (COP15) in Kunming, China next year.</p> <p>In his opening remarks, Secretary-General Antonio Guterres outlined three priorities for conserving and sustainably managing biodiversity:</p> <ul> <li>nature-based solutions must be embedded in COVID-19 recovery and wider development plans,</li> <li>economic systems and financial markets must account for and invest in nature, and</li> <li>secure the most ambitious policies and targets that protect biodiversity and leave no one behind.</li> </ul> <p>Changes in these areas will have a direct impact on financial markets and funding policies not just in Europe but all over the world.</p> <p>Industry players should start shaping their development and innovation strategy accordingly to future-proof their business.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1474 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-subtitle">Closing the gap</p> <p>According to the <a href="https://www.nature.org/en-us/what-we-do/our-insights/perspectives/closing-nature-funding-gap-global-biodiversity-finance/">Closing the Nature Funding Gap report</a>, published by <a href="https://www.nature.org" target="_blank">The Nature Conservancy</a> nonprofit organisation, it is estimated that in 2019, the world spent between US $124 and $143 billion per year on activities that benefit nature worldwide. While this figure reveals a near-tripling in funding since 2012, it is still not nearly enough.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1477 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1475 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/492.jpg" width="820" height="1060" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Financing Nature: Closing the Global Biodiversity Financing Gap, The Nature Conservancy</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1476 paragraph--width--full" style=""> <div class="paragraph__column"> <p>In order to reverse the decline of biodiversity by 2030, we would need to spend between US $722 and $967 billion per year.</p> <p>This puts the nature funding gap as high as US $824 billion per year. However, as large as the funding gap may be, there is some hopeful news.</p> <p>We can close the gap for less than one per cent of annual gross global product. For example, this could be implemented by closing the nature funding gap with what the world spends on cigarettes or soft drinks in a year.</p> <p>It’s possible that the gap could be closed with no new funding.</p> <p>Much of what we need is the better deployment of existing funds and smarter policy and investment choices. In other words, shifting the flow of capital away from harmful behaviours and toward outcomes that benefit the environment.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1478 paragraph--width--full" style=""> <div class="paragraph__column"> <p>We will not halt biodiversity loss, no matter how significant our actions are in other areas unless we make substantial changes to the sectors that are truly driving the degradation of nature.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1479 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-subtitle">The business potential</p> <p>The <a href="https://www.weforum.org/" target="_blank">World Economic Forum</a> reveals that roughly half gross world product is highly or at least moderately dependent on nature.</p> <p>Having a healthy, prosperous society depends on nature systems and how well we protect them. In order to achieve this in the long-term, we need a transformational shift in how we value nature in our economies.</p> <p>The <a href="https://www.businessfornature.org/" target="_blank">Business for Nature</a> is a global coalition that brings together influential organisations and forward-thinking businesses.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1482 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1480"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/SAPQIOhhD9g?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1481 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Through this collaboration, they demonstrate business action and amplify an influential business voice calling for Governments to take action.</p> <p>The coalition calls for a global framework that will reverse nature loss through policies that protect and restore nature and incentivise its sustainable use.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1486 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Members represent a diverse and powerful group of networks and organisations that are working with businesses to reverse the loss of nature.</p> <p>They exhibit business ambition and action to protect and enhance nature by aggregating, amplifying and helping scale existing business commitment platforms.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1484"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1483 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The world is tackling both the health and financial impacts of the COVID-19 pandemic, and because of that, it is easy to not care about the state nature is in. However, the cost of doing nothing, in both planetary health and economic terms, is much greater.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1485 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Businesses can take action through specific projects, across their business, their supply chains, form sectorial collaboration and align, integrate and enforce policies for nature, people and climate.</p> <p>These steps could lead to building a better economy and preserving the delicate balance of the natural world.</p> </div> </div> <div>Footer</div> Reports <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2020. October</div> Sat, 03 Oct 2020 15:23:58 +0000 Bronagh Loughlin 112 at https://business-spirit.news Circular Economy training program for SMEs in Ireland to inspire green recovery https://business-spirit.news/news/circular-economy-training-program-for-smes-in-ireland-to-inspire-green-recovery <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Circular Economy training program for SMEs in Ireland to inspire green recovery</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/circular-economy-training-program-for-smes-in-ireland-to-inspire-green-recovery" data-a2a-title="Circular Economy training program for SMEs in Ireland to inspire green recovery"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img 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src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/circular-economy" hreflang="en">Circular Economy</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/training" hreflang="en">Training</a></div> <div class="field--item"><a href="/tag/ireland" hreflang="en">Ireland</a></div> <div class="field--item"><a href="/tag/open-call" hreflang="en">Open call</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/circular-economy" hreflang="en">Circular Economy</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Circular Economy" title="Circular Economy" class="img-responsive" src="/files/bsp-images/icons/54.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Event" title="Event" class="img-responsive" src="/files/bsp-images/icons/242.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Circular Economy training program for SMEs in Ireland to inspire green recovery" title="Circular Economy training program for SMEs in Ireland to inspire green recovery" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/469.jpg?itok=Vwn5kzBe" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">Irish businesses can upskill to become more resilient and sustainable by adopting circular economy principles</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1355 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1356 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The innovative circular economy training programme, called MODOS, will be available nationwide for micro, small and medium-sized enterprises in Ireland from September 2020 to help businesses to become more resilient by integrating sustainability elements into their post-COVID recovery.</p> <p>Moving to a circular economy, where materials are continuously reused and recycled, is essential if Ireland is to meet its greenhouse gas (GHG) emission reduction targets under the national Climate Action Plan.</p> <p>Research by the <a href="https://www.ellenmacarthurfoundation.org/" target="_blank">Ellen McArthur Foundation</a> revealed that around 45% of GHG emission reductions would come from applying a circular approach in production and supply chains.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1358"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1357 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“With SMEs making up to 99% of Ireland’s economy, it is vital that these businesses embrace the circular thinking. The MODOS training gives SMEs the practical advice and support they need to do this,” says Dr. Joanne Rourke, Regional Resource Efficiency Officer at the Waste Management Plan Lead Authority.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1362 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The MODOS training is a joint initiative of <a href="http://www.dublincity.ie/" target="_blank">Dublin City Council</a> and the <a href="http://emwr.ie/" target="_blank">Waste Management Plan Lead Authority</a>. The course aims to empower SMEs to apply circular economy principles in their business, helping them reduce waste and carbon emissions while creating opportunities to save money, increase resilience and boost competitive advantage.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1367 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The circular economy is a sustainable economic model that replaces the current linear ‘take-make-waste’ model and creates ‘closed-loops’ supply and production chains where materials are kept in use for as long as possible.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1363 paragraph--width--full" style=""> <div class="paragraph__column"> <blockquote> <p>This strategy allows organisations to operate cost-effectively while reducing their environmental impacts.</p> </blockquote> <p>New business models based around leasing, remanufacturing, recycling and upcycling are already emerging on various markets.</p> <p>In Europe alone, creating a circular economy could save 450 million tonnes of carbon by 2030, create 580,000 jobs and save €600 billion for EU businesses according to the European Commission.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1366 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1364 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/471.png" width="750" height="500" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">EU Green Deal, European Commission</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1365 paragraph--width--full" style=""> <div class="paragraph__column"> <p>With the European Union introducing new policy and regulations for transitioning to a low-carbon economy as part of the <a href="https://ec.europa.eu/info/strategy/priorities-2019-2024/european-green-deal_en" target="_blank">EU Green Deal</a>, and the Irish government bringing in new Green Procurement standards, Irish businesses must understand and apply circular economy principles.</p> <p>Doing so will help to future proof their business and enable them to become part of a new economy.</p> </div> </div> </div> </div> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1370 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1368 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The <a href="https://www.localenterprise.ie/DublinCity/Training-Events/Management-Development/Modos-Circular-Economo.html" target="_blank">MODOS circular economy training</a> will be delivered online by experts in September-October 2020, and participants will be charged a nominal fee to make this course as accessible as possible to everyone interested in joining. It is suitable for businesses from all industries.</p> <p>Still, the following sectors are likely to find it particularly relevant: construction and the built environment, food, retail, manufacturing, textiles and fashion, electronics, plastics and packaging.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1369"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/pVSgTDngGo4?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1372"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1371 paragraph--width--full" style=""> <div class="paragraph__column"> <p>To give potential participants a sense of what is involved in the training and what the benefits are, free one-hour taster session will be available on Friday 28th August 2020.</p> </div> </div> </div> </div> </div> <div>Footer</div> Circular Economy training for SMEs <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2020. August</div> Wed, 19 Aug 2020 14:11:04 +0000 Anonymous 108 at https://business-spirit.news Improved sustainability impact measurement tool is available for fashion industry players https://business-spirit.news/news/improved-sustainability-impact-measurement-tool-is-available-for-fashion-industry-players <div class="field field--name-title field--type-string field--label-hidden field--item"><span>Improved sustainability impact measurement tool is available for fashion industry players</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/improved-sustainability-impact-measurement-tool-is-available-for-fashion-industry-players" data-a2a-title="Improved sustainability impact measurement tool is available for fashion industry players"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/sustainable-fashion" hreflang="en">Sustainable fashion</a></div> <div class="field--item"><a href="/tag/circular-economy" hreflang="en">Circular Economy</a></div> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/sustainable-fashion" hreflang="en">Sustainable Fashion</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Circular Economy" title="Circular Economy" class="img-responsive" src="/files/bsp-images/icons/54.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="Improved sustainability impact measurement tool is available for fashion industry players" title="Improved sustainability impact measurement tool is available for fashion industry players" class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/464.jpg?itok=rMJ-2Kjh" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">The user-friendly material assessment tool to make the fashion industry more sustainable</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1326 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1327 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Material assessment is key in combating the harmful effects of the fashion industry on the environment and transitioning into a more sustainable operational model.</p> <p>The <a href="https://apparelcoalition.org/" target="_blank">Sustainable Apparel Coalition</a> (SAC) and <a href="https://higg.com" target="_blank">Higg Co</a> released a new version of the Higg Materials Sustainability Index (Higg MSI) in August 2020. The Higg MSI is a leading online tool to assess the environmental impact of materials in the apparel, footwear and textile industry and was first released in 2011 by the SAC and regularly upgraded ever since.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1330 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1328"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/h2A30Wx7D4g?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1329 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This unique tool can calculate the environmental impact of millions of possible material manufacturing variations and available on the <a href="https://higg.com" target="_blank">Higg Index platform</a>.</p> <p>Information provided by the platform allows brands, retailers, manufacturers to compare material life-cycle assessment (LCA) data in a user-friendly way and to create a more sustainable design based on better material choices.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1332"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1331 paragraph--width--full" style=""> <div class="paragraph__column"> <p>“There is a growing conversation about ‘sustainable materials,’ but it’s difficult to know what it actually means for people and the planet and whether it’s really trustworthy information,” said Julie Brown, SAC Director, Higg Index – Higg Product Tools. “Our goal is to pull together the most robust and tested data sources available and translate complex metrics into digestible and actionable guidance to have a positive impact at scale.”</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1333 paragraph--width--full" style=""> <div class="paragraph__column"> <p>This newest version of the Higg Materials Sustainability Index offers an enhanced user experience, updated database and scoring. The release of this tool is a true milestone for the industry because it provides more accurate and detailed information which enables users to dive further into material assessment.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1336 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1334 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/465.jpg" width="800" height="534" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Better material choices allow the fashion industry to become more sustainable (image: Pexels)</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1335 paragraph--width--full" style=""> <div class="paragraph__column"> <p>The Higg MSI measures five specific environmental impact areas: chemistry, global warming potential, nutrient pollution in water, water scarcity and fossil fuel depletion.</p> <p>The tool will be able to inform users by capturing how the five environmental impacts will change based on different raw materials or production process options, for example, opting for continuous dyeing over batch dyeing.</p> <p>In addition, it features more than 80 example materials that are commonly used in the industry such as leather, cotton, polyester, nylon, silk, jute and metals.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1337 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Companies are now able to assess the impact of different materials as they select which ones they wish to use for a product.</p> <p>Besides, users can also customise how their companies uniquely produce materials using the insights from the MSI, which help them to create more sustainable options.</p> <blockquote> <p>Some of the main updates to the 2020 Higg MSI are: new interface offering an enhanced user experience, migration from a standalone website to the Higg platform, other Higg tools, packaging library, comparisons and customisation.</p> </blockquote> <p>There is also an updated chemistry scoring methodology and new chemistry data analysis. The ability to align chemistry certifications at the process level, new background LCA database (GaBi) and new water scarcity assessment methodology (AWARE) also new features. That includes biogenic carbon and water consumption in the metadata.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1340 paragraph--width--full paragraph--style--66-33"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1338 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Besides, users can also customise how their companies uniquely produce materials using the insights from the MSI, which help them to create more sustainable options. Finally, there are new process level loss rates which help the consideration for process efficiencies.</p> <p>The Sustainable Apparel Coalition (SAC), which is a global industry alliance working on standardising social and environmental sustainability performance measurement, is frequently enhancing and expanding the Higg Materials Sustainability Index.</p> <p>Through multi-stakeholder engagement, the SAC seeks to lead the industry toward a shared vision of sustainability built upon a common approach for measuring and evaluating apparel, footwear and textile sustainability performance.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1339 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/466.jpeg" width="799" height="1043" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Image credit: Pexels</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1341 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div>Footer</div> Sustainable Fashion <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2020. August</div> Tue, 18 Aug 2020 14:54:16 +0000 Bronagh Loughlin 106 at https://business-spirit.news How SMEs can win with sustainability? Interview with Ali Sheridan https://business-spirit.news/video/how-smes-can-win-with-sustainability-interview-with-ali-sheridan <div class="field field--name-title field--type-string field--label-hidden field--item"><span>How SMEs can win with sustainability? Interview with Ali Sheridan</span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/video/how-smes-can-win-with-sustainability-interview-with-ali-sheridan" data-a2a-title="How SMEs can win with sustainability? Interview with Ali Sheridan"><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/sustainability" hreflang="en">Sustainability</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-video-url field--type-video-embed-field field--label-hidden field--item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/R-Uc2PPEu9k?autoplay=0&amp;start=9&amp;rel=0"></iframe> </div> </div> <div class="field field--name-field-category field--type-entity-reference field--label-inline"> <div class="field--label">Category</div> <div class="field--item"><a href="/category/business" hreflang="en">Business</a></div> </div> Wed, 01 Jul 2020 13:48:46 +0000 Anonymous 104 at https://business-spirit.news How to make a coffee with a conscience? https://business-spirit.news/news/how-to-make-a-coffee-with-a-conscience <div class="field field--name-title field--type-string field--label-hidden field--item"><span>How to make a coffee with a conscience? </span> </div> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://business-spirit.news/news/how-to-make-a-coffee-with-a-conscience" data-a2a-title="How to make a coffee with a conscience? "><a class="a2a_button_facebook"><img src="/libraries/bsp_social_media_icons_share/service/facebook.svg" border="0" alt="Facebook" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/facebook_hover.svg" border="0" alt="Facebook" height="18" class="social-media-links-hover"></a><a class="a2a_button_facebook_messenger"><img src="/libraries/bsp_social_media_icons_share/service/messenger.svg" border="0" alt="Messenger" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/messenger_hover.svg" border="0" alt="Messenger" height="18" class="social-media-links-hover"></a><a class="a2a_button_twitter"><img src="/libraries/bsp_social_media_icons_share/service/twitter.svg" border="0" alt="Twitter" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/twitter_hover.svg" border="0" alt="Twitter" height="18" class="social-media-links-hover"></a><a class="a2a_button_email"><img src="/libraries/bsp_social_media_icons_share/service/email.svg" border="0" alt="Email" height="18" class="social-media-links-normal"><img src="/libraries/bsp_social_media_icons_share/service/email_hover.svg" border="0" alt="Email" height="18" class="social-media-links-hover"></a><a class="a2a_dd" href="https://www.addtoany.com/share"><img src="/libraries/bsp_social_media_icons_share/service/share_hover.svg" border="0" alt="Share" height="18" class="social-media-links-hover"><img src="/libraries/bsp_social_media_icons_share/service/share.svg" border="0" alt="Share" height="18" class="social-media-links-normal"> Share </a></span> <div class="field field--name-field-tags field--type-entity-reference field--label-inline"> <div class="field--label">Tags</div> <div class="field--items"> <div class="field--item"><a href="/tag/business-practice" hreflang="en">Business practice</a></div> <div class="field--item"><a href="/tag/sustainability" hreflang="en">Sustainability</a></div> <div class="field--item"><a href="/tag/profit-with-purpose" hreflang="en">Profit with Purpose</a></div> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field--label">Topic</div> <div class="field--items"> <div class="field--item"><a href="/topic/responsible-innovation" hreflang="en">Responsible Innovation</a></div> <div class="field--item"><a href="/topic/sustainable-business" hreflang="en">Sustainable business</a></div> </div> </div> <img width="32" height="32" alt="Business" title="Business" class="img-responsive" src="/files/bsp-images/icons/55.svg" loading="lazy" typeof="foaf:Image" /> <img width="32" height="32" alt="Sustainability" title="Sustainability" class="img-responsive" src="/files/bsp-images/icons/52.svg" loading="lazy" typeof="foaf:Image" /> <img alt="How to make a coffee with a conscience? " title="How to make a coffee with a conscience? " class="img-responsive" src="/files/styles/news_full_main_image/public/bsp-images/news/454.jpg?itok=5t9koGnI" width="687" height="687" loading="lazy" typeof="foaf:Image" /> <div class="field field--name-field-lead field--type-string field--label-hidden field--item">The journey of building a company on values that stands for more than 20 years.</div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1272 paragraph--width--full" style=""> <div class="paragraph__column"> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1273 paragraph--width--full" style=""> <div class="paragraph__column"> <p>When we start talking with Grace O’Shaughnessy, managing director at <a href="https://www.javarepublic.com/" target="_blank">Java Republic</a>, you can quickly get the sense of a leader who has the experience, passion and a type of wisdom that only people who earned a few scars in the business world would have.</p> <p>What made our conversation special is that it went beyond repeating lines from a well-designed company’s mission statement as a result of employee training.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1276 paragraph--width--full paragraph--style--75-25"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1274 paragraph--width--full" style=""> <div class="paragraph__column"> <p>It is needless for her to waste energy on painting a better picture than reality. Instead, she is just being upfront and direct about making money, preserving values without turning their story into a Hollywood movie. Grace now manages all aspects of the business with over 70 people working there, and she is committed to driving, mentoring this team on the Java Republic journey.</p> <p>She shares some pure and simple truths about the pitfalls and triumphs of running a value-driven business.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1275 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/455.jpg" width="1183" height="1198" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Grace O’Shaughnessy, managing director, Java Republic</div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1277 paragraph--width--full" style=""> <div class="paragraph__column"> <hr /> <p class="font-greentitle">Building a company to become open and transparent</p> <p>If you think about it, 20 years ago, when our story started, sustainable and ethical considerations did not play crucial roles in building a business. In our case, since our inception, we wanted to do more than making money as a coffee company who just drop a box at delivery. Our goal was to bring the coffee farmers story from the origin close to our end consumers.</p> <p>So we were digging deeper, going further than anybody else in our market at the time. It has become part of what we do to educate our team, our market, our partners and consumers to make them understand what it takes to make a great cup of coffee.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1280 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1278 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Undoubtedly profit is something that drives the organisation, if we don’t make money, we can’t reinvest in innovation, development and our people, which is critical to get our message transitioned internally and externally.</p> <p>We have the responsibility for all 77 hardworking people being employed at this organisation. Still, we also have to think about all of our farmers who produce the coffee beans, noting that their whole life depends on this single product.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1279"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/co7D_-0Q47Q?autoplay=0&amp;start=0&amp;rel=0"></iframe> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1281 paragraph--width--full" style=""> <div class="paragraph__column"> <p>It makes you, as a leader determined to achieve those sales numbers, allowing you to pay salaries and fair prices. However, I also enjoy finding ways how we can work smarter, do better and be an advocate of the values that we created here. I believe if we ever stop being content with what we have achieved, our competitors and the market will surpass us.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1282 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Connecting people through the coffee journey</p> <p>From the beginning, Java Republic is focused on the connection with the farmers and bringing their coffee to Ireland.</p> <blockquote> <p>That gave the foundation in building our philosophy and translating this journey into words: Coffee for the people by the coffee people.</p> </blockquote> <p>Our ethos, which is ‘coffee with a conscience’ is in everything we do. These principles drive our actions, help us not to lose sight of what is really important. As we move through the years, dealing with challenges in the business – sales, people, strategy – it keeps us focused, keeps us grounded, so we don’t go off track.</p> <p>Visiting the origins every year is part of our policy. Most of the coffee companies use coops or trading agents and never actually see where their products are coming. For us, it’s about the connection, the understanding and a reminder that we are not just dealing with a high-quality product but people.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1286"> <div class="paragraph__column"> <div class="callout-body"> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1285 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1283 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/456.jpg" width="2667" height="1500" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">Women working on coffee farms - Source: Java Republic</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1284 paragraph--width--full" style=""> <div class="paragraph__column"> <p>When you go to the origin and see what all this means to a farmer, it becomes more personal. David McKernan, the founder of Java Republic, visited Rwanda in 2018, and on his trip, a woman asked him in a village where we buy some of our coffee:</p> <p>‘Could you send us some of our coffee back so that we can try it?’</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1288 paragraph--width--full" style=""> <div class="paragraph__column"> <p>We have some of our farmers who have never tasted their product in a single cup of coffee. They are growing the green coffee, they are selling it or delivering it to a co-op, but they don’t ever get to see it finished. They don’t know where Ireland is for the most part, but the premium price we are paying for the high-quality allows them to build a better life. And that’s what matters to us.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1287 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">When bad times come…</p> <p>For a very long time, coffee hasn’t been a sustainable product, and the end consumer knew little about the supply chain. It was a commodity that people would trade the same way they would trade oil or gold. Therefore you totally depend on markets determining if you had a good year or not and where prices could change any time. That’s a risk you’d always have in this industry.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1289 paragraph--width--full" style=""> <div class="paragraph__column"> <p>When business flourishes, it is easier to focus on building culture and nurture values. But, changes in the economy can occur through huge curveballs, like this coronavirus pandemic that has a negative impact on the whole society. As a business, we had a similar experience with the financial crisis that caught us after investing a lot into our new facility, leaving us vulnerable without extra savings.</p> <blockquote> <p>A situation like this puts your business under massive pressure from all channels possible, including internal stake holders, partners and end consumers. In the time of crisis, naturally, price becomes an issue.</p> </blockquote> <p>It was difficult for us to navigate the business, especially that our partners were asking that we lower the quality of the products for better pricing position.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1292 paragraph--width--full paragraph--style--33-66"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1290 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/457.jpeg" width="1288" height="1925" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">The Java Republic journey created by the founder, David McKernan - Source: Java Republic</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1291 paragraph--width--full" style=""> <div class="paragraph__column"> <p>It was a serious dilemma because in doing that we would have become a player on the market that fights on price. When that happens, that is a race to the bottom, and there is no turning back.</p> <p>We made a tough decision to hold on to our values, not to sacrifice quality and with that our farmers, and our team.</p> <p>It was extremely turbulent, we all had our doubts and had to work harder than we thought.</p> <p>But had we not done that we might not be here today with a strong position on the market, being proud of what we stand for.</p> <p>Our core values – passion, conscientiousness, expertise – served as a compass in the last two decades, and they are woven into our plans for the future.</p> <p>It also gives us an edge and positioning on the market, which helped us not just survive but thrive as a business over the years.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1294"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1293 paragraph--width--full" style=""> <div class="paragraph__column"> <p>We believe in this! It’s the right thing to do: our farmers deserve a fair price, our team deserves a fair environment to work in, and our customers deserve a quality product with all of the values we have to offer.</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1295 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Leading the way in carbon neutrality</p> <p>When you visit our headquarters in Ballycoolin, with the first purpose-built carbon-neutral roastery, you will find floor-to-ceiling glass walls right next to the café allowing visitors to see every stage of the roasting process. The roastery provides a great talking point to start a conversation about carbon emission besides the pro ducts.</p> <blockquote> <p>This whole carbon emission issue is very complicated, and when people don’t understand something, they tend to shy away. Our way of handling this is through transparency, education and by breaking it down, telling our customers what we do in simple terms.</p> </blockquote> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1298 paragraph--width--full paragraph--style--42-58"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--1296 paragraph--width--full"> <div class="paragraph__column"> <div class="field field--name-bp-image-field field--type-image field--label-hidden field--item"> <img alt="" title="" src="/files/bsp-images/paragraph/458.jpg" width="596" height="475" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-image-title field--type-string field--label-hidden field--item">First carbon neutral roastery in Ireland - Source: Java Republic</div> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1297 paragraph--width--full" style=""> <div class="paragraph__column"> <p>We might not even use carbon neutrality as a term, but show the actions that lead to that end.</p> <p>Like we do not send our coffee grinds to the landfill. Instead, we put them into bags and allow our customers to take it for free, use it in their garden as a natural fertiliser and slug repellent.</p> <p>We do not throw away the coffee sacks either, but again customers can use them for various projects. In addition to this, 100% of our coffee chaff goes to compost which is about 3 tonnes each year. There is a wood pellet burner to heat our building and water, and this overrides the commercial boiler.</p> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1299 paragraph--width--full" style=""> <div class="paragraph__column"> <p>These are very tangible, simple elements that translate our efforts to become carbon neutral.</p> <p>When our business partners visit our carbon neutral roastery, it’s a ‘wow’ factor. It’s a bit deceptive from the outside as a warehouse-style building, but once you get inside, you get an extraordinary experience.</p> <blockquote> <p>In the end, when they understand more the ‘whole coffee journey’ they want to invest in that, and it’s not about price anymore, it’s about collaboration in delivering a top-quality product with a positive impact.</p> </blockquote> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1300 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Translating values</p> <p>I found a lot of companies can be doing great things but having difficulties in translating that and getting the right message to the right audience. Branding is an essential part of making our story accessible and engaging to all of our stake holders. It’s our job to tailor each message to each audience in a way that they would find it interesting.</p> <p>Consumers are driving many changes in our industry to be more sustainable. It is fair to say that being sustainable is not a ‘nice to have’ factor anymore but expected.</p> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1313"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1312 paragraph--width--full" style=""> <div class="paragraph__column"> <p>You can deliver a positive impact, but if no one understands what you are doing, how would you expect them to care and even to pay a premium for it?</p> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1311 paragraph--width--full" style=""> <div class="paragraph__column"> <p>Back in the days, it would have sufficed to have an accreditation or affiliation with a third party, like Rainforest Alliance or Fair Trade.</p> <p>You would still need that now, but you are challenged as a business to stand for so much more, especially by the younger audience who is demanding that you are transparent and operate responsibly.</p> </div> </div> <div class="paragraph paragraph--type--bp-columns-two-uneven paragraph--view-mode--default paragraph--id--1307 paragraph--width--full paragraph--style--58-42"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns-two-uneven__2col-column1"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1305 paragraph--width--full" style=""> <div class="paragraph__column"> <p>However, it’s not just about consumers. Our market is a very competitive landscape for employees and being authentic is key to attracting and retaining talents. We live and breathe our values, and that’s a key factor for people joining Java Republic.</p> <p>When I started here, the culture caught me on day one. I got a sense that it is more than a value statement on the wall.</p> </div> </div> </div> </div><div class="paragraph--type--bp-columns-two-uneven__2col-column2"> <div> <div class="classy-style--margin-bottom paragraph paragraph--type--video paragraph--view-mode--default paragraph--id--1306"> <div class="paragraph__column"> <div class="video-embed-field-provider-youtube video-embed-field-responsive-video form-group"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/zxCCHGLpgKc?autoplay=0&amp;start=3&amp;rel=0"></iframe> </div> </div> </div> </div> </div> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1308 paragraph--width--full" style=""> <div class="paragraph__column"> <blockquote> <p>One of the reasons I’m still here after 12 years is that these values resonate with me and keeps me passionate about my work.</p> </blockquote> </div> </div> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-callout paragraph--view-mode--default paragraph--width--full callout-style--b" id="callout-1310"> <div class="paragraph__column"> <div class="callout-body"> <div class="classy-style--margin-bottom paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--1309 paragraph--width--full" style=""> <div class="paragraph__column"> <p class="font-greentitle">Coffee is an all-inclusive industry</p> <p>The great thing about the coffee industry is that you don’t have to look a certain way or be from a particular background to work here, and it is also a very trendy place to be.</p> <p>We are collaborating with Oberstown Children Detention Campus where some of the young people would never have the opportunity for education.</p> <p>We developed a pioneer training programme with Oberstown for young offenders in their facility to learn and become a barista.</p> <p>As a result, these young people have an opportunity to earn an income when they leave the facility. Besides the physical skills, it also provides them with self-confidence and the soft skills needed to deal with customers and people in general.</p> </div> </div> </div> </div> </div> <div>Footer</div> Profile: Value-driven enterprise <div class="field field--name-field-background-style field--type-list-string field--label-above"> <div class="field--label">Background style</div> <div class="field--item">Light</div> </div> <div class="field field--name-field-sponsored field--type-boolean field--label-above"> <div class="field--label">Sponsored?</div> <div class="field--item">No</div> </div> <div class="field field--name-created field--type-created field--label-hidden field--item">2020. June</div> Wed, 24 Jun 2020 17:53:14 +0000 Szilvia Szabó 100 at https://business-spirit.news