In this case, it was creating profit from the purpose and not the other way round, which I think is inspirational for start-ups.
Marketing, for me, is about finding out why we do certain things! I studied philosophy in college, and it fascinates me how much it matters to raise the question of ‘why’ before we do anything. It inspires me to look at the world differently.
I thought a lot about walking away from the corporate world, but then I realised that probably I could have a more significant impact from the inside by working with businesses.
I believe that a brighter future lays before us if we are willing to question certain things and go through an ideology shift. We need to change people, culture, and why we create a business in the first place with the focus on what its function in society. I definitely suffer from eco-anxiety about what’s happening in the world with climate change, loss of habitats and the uncertainty of the next few decades.
With my work at the THINKHOUSE youth marketing agency, I feel like I’m doing something about it and face these challenges front on. I don’t want to sleepwalk through this crisis that we are in and ignore it. I want to have an impact on what is happening and be able to look back on my life and see that I did what I could.