Chidley started the business with her husband in 2014.
She used her skills as a chemist, botanist and sustainability expert to grow the company from offering six products to produce over 120 products stocked in well-known high street stores.
After becoming a B Corporation in 2017, Beauty Kitchen has constantly improved its business model to adopt sustainability initiatives, including gaining vegan, animal cruelty-free, and microplastic free certifications.
Considering that 95% of beauty packaging is thrown away after one use, they introduced a groundbreaking sustainability program that promotes a ‘Return, Refill, Repeat’ approach to product use.
This means that users are encouraged to send back empty bottles, tins, and the company manages to wash and reuse the packaging.