Greenwashing runs deeper than statements about carbon neutrality and generates confusion in determining whether a company is taking tangible steps towards sustainability or not.
This results in hesitation and represents a significant obstacle for companies wishing to start their sustainability journey.
This moment is a chance to help businesses identify the different forms of greenwashing and find viable steps to combat them.
Since its launch in 2017, Plan A, the main organiser of this campaign, has helped businesses steer away from greenwashing with a software that follows a scientific approach to carbon reduction and creates transparency on corporate greenhouse gas emissions.
The campaign is supported by well-recognised companies such as ecolytiq, Green City Solutions, Onomotion, Joblift and Coya.