This first-ever film to be made inside the UN General Assembly using computer-generated imagery (CGI) alongside the communication campaign hope to make it easier to understand the somewhat complex issue of Fossil Fuel Subsidies and climate emergency.
“The UN Secretary-General has called the climate crisis a ‘code red for humanity.’ We want the film to entertain, but we also want to raise awareness of just how critical the situation is. The world must step up on climate action if we are to succeed in keeping our planet safe for future generations.”
The public is invited to take action as well, and the campaign aims to educate people while giving them the chance to make their voices heard.
While we are facing devastating climate predictions, the ‘Don’t Choose Extinction” campaign emphasises that this is not inevitable.
If we join forces, we still have a shot at limiting global warming to 1.5 degrees and avoiding a catastrophic scenario.
Creating the short film and bringing Frankie, the dinosaur, alive is an example of how collaboration can raise awareness about the climate crisis and inspire change.
The production involved Activista Los Angeles (a multiple-award-winning creative agency), David Litt (US President Barack Obama’s speechwriter) and Framestore (the creative studio behind James Bond, Guardians of the Galaxy, Avengers End Game).
The digital ecosystem that empowers people to take action as part of the campaign was built by Wunderman Thompson.
In addition, Mindpool produced a collective intelligence engagement tool for the online platform.
The PVBLIC Foundation, an innovative non-profit organisation, provides strategic communications and media support for the campaign.