Tommy Hilfiger, one of the world’s most recognized premium designer lifestyle groups, owned by PVH Corp. announces the launch of its first Jeans Redesign garments made to be more durable and easier to recycle – two critical components in creating a Circular Economy.
Coming up with this special denim range is part of the company's 2019 pledge to the Ellen MacArthur Foundation, a global leader in promoting and mainstreaming the Circular Economy.
“Sustainability has become a driving force for our brand and our business,” said Martijn Hagman, CEO, Tommy Hilfiger Global.
“As a leading fashion brand, we have a responsibility to drive the transition to a circular economy, and we are proud to work alongside the Ellen MacArthur Foundation to achieve this.
This shift requires a full rethink of the fashion value chain, and these pieces are a testament to the skill, expertise and dedication of both teams as we continue to push the boundaries in both design and manufacturing. This is just one step on our path to creating fully circular products.”
The sustainable denim range will be available online and in select stores beginning March 3, 2021.
Seven garments were designed as part of the Jeans Redesign project, including five pairs of jeans and two denim jackets.
Durability, conscious use of materials, recyclability, and traceability were at the heart of the design process.