Ireland’s first nationwide campaign calls on businesses and the public to support Irish social entreprises by purchasing from them.
Business Spirit News reporting⬤Author
The first #BuySocialIRL Week in Ireland aims to inspire businesses and the public to purchase from social enterprises while raising awareness about this sector from the 14th until the 21st of November.
The campaign was launched in Dublin, and there are events planned nationwide with special ‘meet&greet’ sessions in Cork and Galway where participants can network and learn more about social enterprises.
The Irish Social Enterprise Network (ISEN) coordinates the event with support from the Irish Government, highlighting the various benefits of integrating social enterprises into the supply chain, including invigorating local communities.
“If you purchase from a social enterprise, you are helping employ people that might not have had a job otherwise, you are supporting local community initiatives and directly impacting people's lives,”
said Chris MM Gordon, CEO of ISEN, at the launch event.
He explained further that ‘social enterprises are businesses for good’ and selling products and services means they can reinvest their profits into communities.
Chris MM Gordon, CEO of Irish Social Enterprise Network opened a 'Meet&Greet' event in Cork as part of the #BuySocialIRL Week campaign. Image: BuySocial.ie
The slogan of the campaign ‘Do Good. Spend Well. Buy Social.’ also reflects on the main goal of this initiative.
“Through this #BuySocialIRL week, all we ask is that you consider buying something from a social enterprise.”
Besides the one-week campaign, the public and business leaders are invited to visit the BuySocial.ie online directory that lists Irish social enterprises providing products and services.
Siel Bleu is one of the Irish social enterprises joining the #BuySocialIRL Week. Image: BuySocial.ie
The website features a wide range of options for anyone interested in supporting organisations such as Mug Shot Coffee, creating jobs for people with prison or probation experience or Siel Bleu, which helps the elderly and people living with disabilities to transform lives through exercise.
Visitors can browse and find authentic offers, including Ireland's first social enterprise design store, We Make Good or Brigit’s Garden, a place where people of all ages can connect with nature, among others.
The #BuySocialIRL is supported by the Department of Rural and Community Development, the Dormant Accounts Fund and Pobal, which works on behalf of the Government to support communities and local agencies toward achieving social inclusion and development.
The event’s main organiser is the Irish Social Enterprise Network, the National Body for Social Enterprise in Ireland, active in advocacy, education and facilitating networking.